HeavyFinance, a climate finance company enabling farmers to transition to regenerative agriculture, becomes InSoil. The rebranding comes five years after the company’s first transition loan and follows its commitment to advancing regenerative agriculture and generating carbon credits.
The new identity reflects the company’s belief that healthy soil is the foundation of a resilient food system and a powerful tool in the fight against climate change. InSoil is positioning itself as Europe’s leading climate fintech dedicated to supporting farmers in their journey toward regenerative practices—unlocking both environmental and economic value through sustainable finance and carbon credits.
Under the new brand, InSoil is targeting the enrollment of 1 million hectares in its Carbon Farming Program in 2026. This growth includes the expansion of its 0% interest Green Loans, designed to remove financial barriers for farmers adopting regenerative methods.
To further accelerate the transition, InSoil is also launching a €50 million private credit fund, with the European Investment Fund (EIF) committing €20 million as a cornerstone investor. This new vehicle will provide capital for projects with measurable climate impact, underscoring institutional confidence in investing in transition to regenerative agriculture.
“Soil is at the core of everything the company does—from financing, agrotechnical support, soil carbon measurements, and carbon credit generation. As InSoil, we are committed to advancing sustainable farming practices while helping farmers access the financial resources they need to make this transition,” said Laimonas Noreika, CEO of InSoil.
Since its inception, the company has deployed over €75 million in transition loans to small and medium-sized farms across Europe, funding land acquisitions, agricultural equipment, and working capital to support their shift toward regenerative practices.
“The recent shifts in the Voluntary Carbon Markets signal a necessary maturing of the space—one that prioritizes transparency, credibility, and long-term climate impact. As scrutiny increases and buyers become more discerning, there’s a clear demand for high-integrity, nature-based credits backed by robust data and third-party verification. At InSoil, we see this as an opportunity to lead with science, traceability, and strong local partnerships, ensuring that regenerative agriculture not only delivers measurable carbon removals but also builds real resilience in Europe’s food systems,” emphasises the CEO of InSoil.
